Generation Z is arguably the most impactful generation in history.  Born between 1997 and 2012, Gen Z today comprises about 20% of the population with almost $400 billion in spending power.  As digital natives, they are making their mark—revolutionizing our approach to technology, redefining brand loyalty, changing the way we consume news and entertainment, and transforming how we search for information. Gen Z is rewriting all the rules. Learn more about how to successfully connect with Gen Z by understanding what is important to them, meeting them where they are, and generating content that gets their attention and keeps them engaged.